How to Attract Generation Z to IT & Digital?
International Online Conference
International Online Conference
October 23, 2025
Featured Speakers:
Cameron T. Moore
Mookie Ventures
Ex: Snapchat, Marvel, Paramount
Ex: Snapchat, Marvel, Paramount
Brand Strategy Consultant
Partner at IAGE
Tatiana Koval
Business Development Director at Apostrof Digital (Brazil)
GoDaddy
Alex Her
Head of the Global Employer Brand
Who Will Benefit?
IT corporations actively developing their employer brand for young audiences
3
HR directors and mentors managing youth programs
2
Educational institutions (specialized schools, colleges, universities) responsible for career guidance
1
Key Discussion Topics:
- The Employee of the Future: Understanding Generations Z & Alpha in tech
- More Than Recruitment: Building an employer brand that appeals to youth
- Digital Priorities & Human Approach: Sustaining engagement in remote/hybrid work
- From Awareness to Action: Innovative youth programs with tangible results
Why Attend?
International best practices from leading employers & HR professionals
Access to expert knowledge from companies with proven Gen Z & Alpha strategies
Panel discussions, case studies & live Q&A
Topics:
Conference Program:
23 October 2025 | Online | English (GMT time)
11:30 – 12:00
Connecting participants.
Moderated by: Tatiana Koval, Business development director of Apostrof Digital Brazil
12:00 – 12:05
Welcome speech from the moderator.
12:05 - 12:20
BLITZ INTERVIEW with all speakers: Labor market and demographics
1. What is the demographic situation in your country? And what situation is with Gen Z?
2. What is the main challenges for employers in interacting with Gen Z in your market?
1. What is the demographic situation in your country? And what situation is with Gen Z?
2. What is the main challenges for employers in interacting with Gen Z in your market?
12:20 – 12:50
Panel Discussion: What do young professionals want today? Rethinking employer branding and TA in tech & digital
Key questions:
Key questions:
- What attracts young talent to tech and digital employers today?
- How are global companies adapting to Gen Z expectations?
- What role does purpose, flexibility, and well-being play in attraction and retention?
- How Tech companies adapt EVP to Gen Z expectations?
- What is the role of universities as a partners in attracting young talents?
Alex Her, Head of the Global Employer Brand, GoDaddy
Cameron Moore, Brand Strategy Consultant, Mookie Ventures
Cameron Moore, Brand Strategy Consultant, Mookie Ventures
12:50 – 13:10
Redefining early careers in tech. Insight into modern internship and graduate schemes in digital environments.
13:10 – 13:30
Creating a youth-centric employer brand. Case study on aligning employer brand with Gen Z values.
13:30 – 13:50
Youth engagement through digital storytelling. Leveraging social media and content to reach and inspire young professionals.
13:50 – 14:10
Inclusive TA practices for the next generation. How inclusive approaches attract underrepresented youth in tech.
14:10 – 14:30
From education to employment: building bridges. Best practices for collaboration between universities and IT employers.
14:30 – 14:40
Summing up. Conclusion of the conference.
Information partners
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